Why Collective Marketing Is a Key Component of TSCN’s Path to a Brighter Future for Private Practice Healthcare
Why Collective Marketing Is a Key Component of TSCN’s Path to a Brighter Future for Private Practice Healthcare
That makes collective marketing the central promise of TscN today. The cooperative becomes a later stage, potentially a year or so from now.
The strongest framing is your own private marketing agency, made affordable through collective scale. Cost-plus pricing is central to how it works; access to capabilities that an individual practice could never afford explains why it matters.
TscN is building a private marketing agency for its doctor members—designed to serve hundreds of thousands of doctors at cost-plus pricing.
By bringing our marketing needs together, we can give each member access to expertise, creative resources, and marketing capabilities far beyond what most practices could afford on their own.
Collective marketing is the next major step in TscN’s growth. A cooperative structure may follow as the network develops, but the immediate purpose is clear: give every member more marketing power through our shared scale.
Collective marketing and the four pillars of TSCN
Collective marketing is a key component of TSCN’s four pillars and our path to a brighter future for private practice healthcare. Shared marketing expertise, technology, and cost-plus pricing give independent doctors more resources to reach patients while preserving their clinical independence.
At TSCN.care, we are often asked how a lean, transparent administrative model can support a network of independent spine and joint specialists. Our approach draws inspiration from the pricing transparency of Mark Cuban’s Cost Plus Drugs: make the underlying cost visible and apply a straightforward markup. TSCN brings that principle to the shared marketing and administrative infrastructure supporting orthopedic and neurosurgical practices.
As an asset-light care network, TSCN is designed to support existing private practices without building the overhead of a large hospital system. Shared teams, technology, and AI-driven automation through Jessie.ai support round-the-clock patient intake and routing, with clinical decisions remaining with the treating professionals. The goal is to reduce duplicated administrative work, protect clinical independence, and help patients connect with the appropriate member practice.
Collective marketing puts that same principle to work for each doctor: one shared infrastructure, individualized support, and transparent cost-plus pricing.
Your share of the marketing machine. $400 per month*.
Another advantage of collective marketing is the ability to sign up for blocks of marketing, focused on the patient population you want to reach.
Each block is planned around an estimate of one new patient of the type your practice seeks. That is a planning estimate, not a promise. Actual results will vary with specialty, geography, patient demand, and campaign performance.
You are purchasing marketing activity—not a guaranteed patient or appointment.
For $400 per month*, your practice can participate in the shared TSCN marketing infrastructure. Collective scale makes a share of that marketing machine accessible to an individual doctor.
* Pricing varies by specialty. Please refer to the doctor’s flyers for pricing for your specialty.
